- We Will Grow Your Small Business To The Next Level
At PatientNex, we believe healthcare marketing works only when it reflects how real patients think, search, and decide. Our strategies go beyond rankings and keywords to understand behaviour, intent, and the emotional triggers behind every appointment. We study communities, analyse competition, and build systems that make clinics discoverable and trustworthy. Every action is grounded in what patients value most — clarity, comfort, and credibility.
Cost Per Ads Appointment
Increase In Organic Traffic
TruSmiles Dental is a compassionate family dental practice located in the heart of Leduc. Known for its warm atmosphere, extended clinic hours, and patient-first culture, the clinic offers comprehensive dental care for all ages. Their services range from preventive and emergency treatments to Invisalign, root canals, crowns, and implant restorations.
The TruSmiles team believes that great dentistry begins with understanding people, not just treating teeth. Their clinicians and staff are dedicated to creating a welcoming, gently, stress-free, and customer-centric environment where every patient feels heard, respected, and fully informed about their care.
However, while their offline reputation was strong, their digital presence did not reflect the quality of their service. Many new patients shared that they struggled to find reliable information about the clinic online. Some even hesitated to book because search results showed outdated listings, inconsistent details, or no meaningful content that could help them evaluate the clinic. These gaps created doubt, even though the in-clinic experience was exceptional.
TruSmiles knew they needed a digital presence that matched the trust, professionalism, and compassion they delivered every day. That’s where our partnership began.
When TruSmiles approached us, they were struggling with several critical issues that limited their growth:
The clinic needed someone who could understand their goals, rebuild their digital identity from scratch, and create predictable, measurable growth.
We started by stepping into the shoes of TruSmiles patients — understanding what they search for, what information they expect, and what might stop them from booking an appointment. This helped us uncover the exact gaps in TruSmiles’ digital journey. From there, we built a tailored SEO and lead-generation framework that aligned with how families in Leduc look for dental care online and what they value in a trusted clinic.
We identified several technical weaknesses holding the website back and implemented:
This was the foundation that helped Google finally understand and index the website correctly.
We didn’t rely on basic keywords. Instead, we built a semantic keyword system aligned with real search intent.
Examples include:
We also:
This approach helped the clinic gain visibility rapidly for high-value dental queries.
This is where our strategy became smarter than traditional SEO.
We analysed the top-ranking dental clinics in Leduc and mapped:
We then built strategies to fill those gaps, allowing TruSmiles to grow faster without excessive cost.
While SEO laid the foundation, Google Ads and Meta Ads delivered immediate results.
We launched:
We used PPC to test keyword performance and used the top-performing ones to guide SEO decisions — a strategic integration many agencies skip.
Before working with us, TruSmiles had no system for tracking or nurturing digital leads.
We implemented:
This improved their lead-to-booking conversion significantly.
We strengthened their presence outside the website through:
This supported ranking growth and boosted the clinic’s digital authority.
The transformation was significant and measurable. TruSmiles moved from zero visibility to becoming one of the most discoverable and trusted practices in Leduc within months.
After 3 Months:
After 6 Months:
After 12 Months and Beyond
TruSmiles went from no online footprint to being one of Leduc’s most visible, trusted, and fast-growing dental practices.
We delivered a complete, integrated digital system designed for long-term scalability:
Our partnership with TruSmiles Dental transformed their digital presence in a way that matched the quality of care they were already known for offline. We strengthened their visibility through focused SEO, built patient confidence through consistent content improvements, and restored trust with a cleaner, more accurate online identity. Every effort worked together to create a stable, predictable system for patient acquisition.
We didn’t rely on shortcuts or generic templates. Instead, we combined smarter keyword planning with precise technical optimisation and continuous tracking. Each improvement was intentional, and every strategy was tailored to how patients in Leduc actually search, compare, and choose a dentist. Over time, these structured steps created a digital ecosystem that now supports the clinic’s long-term growth.
At PatientNex, we believe dental marketing should feel personal, meaningful, and rooted in real patient behaviour. Our goal is simple: help clinics become visible for the right reasons and build trust before the first appointment ever happens.
If your clinic is ready to strengthen its online presence and attract patients with confidence, we would be happy to build that journey with you.
