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  • Client Case Study

Dr. Molly Rodgers Dental & Associates

At PatientNex, we understand that a dental clinic’s digital presence must mirror the comfort, clarity, and trust patients feel the moment they walk through the door. That is why our doctor marketing strategies focus on real patient behaviour, local search patterns, and the emotional triggers that shape healthcare decisions. We build systems that simplify discovery, strengthen credibility, and create a sense of reassurance long before the first appointment. Our work is designed to make clinics both visible and valued online.

For Dr. Molly Rodgers Dental & Associates, this meant turning their strong offline reputation into a dependable digital engine that patients could find and trust instantly

$9

Cost Per Ads Appointment

94%

Increase In Organic Traffic

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About Dr. Molly Rodgers

Dr. Molly Rodgers Dental & Associates is a leading dental practice based in Edmonton, offering a complete range of restorative, preventive, and cosmetic dentistry services. Known for its comfort-focused approach, the dental clinic caters especially to patients with dental anxiety, ensuring a calm and reassuring experience.

Led by Dr. Molly Rodgers and her skilled team, the clinic provides affordable, patient-centric dental care. Their strong commitment to quality, transparency, and patient comfort made them a trusted choice for families across South Edmonton.

However, despite their outstanding service reputation offline, their digital visibility and lead generation efforts didn’t match their real-world success. That’s exactly where our collaboration began.

  • Services
  • Website Development
  • Digital Advertising
  • SEO
  • Business Listings Management
  • Data Analysis

Challenges

Before partnering with PatientNex, Dr. Molly Rodgers Dental & Associates had an established local presence but struggled to attract patients online. Their digital performance was nearly stagnant:

  • The website had no organic traffic and ranked for zero relevant keywords.
  • No lead generation system or tracking tools were in place.
  • Their Google Business Profile (GBP) was under-optimized, missing out on “near me” searches.
  • No paid campaigns had ever been run.
  • Most new patients came only through offline referrals, not from search or social platforms.

The clinic wanted a digital transformation! They wanted to turn things around and had an aim to become visible online. They came to us with a goal of becoming a recognizable, trusted, and easily discoverable dental practice for patients searching in Edmonton.

Solution

We began with a complete digital transformation strategy, focusing on measurable, sustainable growth. Our goal was simple — to make the clinic visible, searchable, and trusted across every digital touchpoint.

  • 1. SEO and Content Strategy

We started with a detailed SEO audit to identify technical and on-page gaps.

  • Optimised title tags, meta descriptions, and page structures.
  • Researched and integrated high-value keywords like “Edmonton dentist near me,” “family dentist in South Edmonton,” “cosmetic dentistry Edmonton,” and “affordable dental care Edmonton
  • Built location-based landing pages to target nearby communities.
  • Published long-form educational blogs twice a month, focused on patient questions such as “How often should I get a dental cleaning?” and “What to expect during teeth whitening?”

Within 3 months, the clinic’s website saw a 78% increase in organic traffic, and 10 high-value keywords began ranking on the first two pages of Google. By month six, over 30 treatment-related keywords reached page one. These included priority terms like “best dentist in South Edmonton” and “family dental clinic Edmonton.”

  • 2.Google and Meta Advertising

Once visibility improved organically, we launched targeted ad campaigns to accelerate patient acquisition.

  • Used Google Ads to target local searches with high purchase intent (e.g., “teeth cleaning Edmonton” or “cosmetic dentist near me”).
  • Deployed Meta Ads to retarget website visitors and create local awareness through engaging creative campaigns.
  • Designed dedicated landing pages for each campaign, optimised for conversions.
  • Conducted A/B testing on CTA buttons, visuals, and ad copy for best performance.

The results were significant. Within 6 months, the ads generated a 42% increase in phone enquiries, while continuous optimisation reduced cost per lead (CPL) by nearly 40%. By the end of the first year, ad campaigns delivered a 4x ROI, driving consistent new patient appointments every month.

  • 3.Lead Management and CRM Integration

We integrated the clinic’s enquiry channels into a unified CRM system with call tracking and automated lead follow-ups. This allowed every phone call, form submission, and online booking to be monitored in real-time.

  • Automated reminder workflows reduced no-show rates by nearly 25%.
  • Follow-up emails and text confirmations improved lead-to-booking conversion by 3x.
  • Detailed analytics provided complete attribution clarity, ensuring no lead went unnoticed or unmeasured.
  • Reputation Management and Local SEO

We optimised the clinic’s Google Business Profile, updated NAP (Name, Address, Phone) data across all directories, and launched a review acquisition program

  • Encouraged satisfied patients to leave reviews after appointments
  • Monitored and responded to all feedback, maintaining transparency and care.
  • Within six months, the clinic’s average star rating improved from 3.8 to 4.5, and total reviews grew by 210%.
  • The clinic also secured a top-3 placement in the Google local map pack for “dentist near me” searches.

Impact

After 3 Months:

  • +78% organic website traffic.
  • +42% phone enquiries and form submissions.
  • Initial keyword rankings in top 30 search results.

After 6 Months:

  • +2700% increase in organic visibility through continuous SEO and content optimisation.
  • +1500% increase in qualified patient inquiries.
  • CPL reduced by nearly 40%, while CTR improved by 85%.
  • 3x improvement in lead-to-booking conversions through CRM automation.

After 12 Months and Beyond

  • 35+ target keywords ranked on Page 1 for local and treatment-specific searches.
  • Top 3 position in Google Map Pack for “dentist near me.”
  • Continuous monthly growth in inquiries, organic traffic, and repeat bookings.
  • Review score maintained at 4.5+ stars across major directories
  • Ongoing SEO and content efforts ensure sustained visibility and lead flow.
  • quality and confidence

Tools and Technologies Used

We used a full suite of digital tools to manage visibility, performance, and analytics effectively:

  • Google Ads & Meta Ads Manager —to run and optimise targeted campaigns that generated measurable leads.
  • Google Analytics & Search Console — to monitor site performance, keyword rankings, and engagement patterns.
  • CRM with Call Tracking Integration — for accurate lead attribution, follow-ups, and conversion tracking.
  • Landing Page & A/B Testing Tools — to test layouts, headlines, and CTAs for improved conversion rates.
  • Local Listing Management Tools — to keep directory information consistent and boost local SEO rankings
  • We used a full suite of digital tools to manage visibility, performance, and analytics effectively:

Each tool played a key role in turning data into insight, and insight into growth.

Our partnership with Dr. Molly Rodgers Dental & Associates transformed a low-visibility website into a consistent lead-generating platform. From zero online traffic to top local rankings, the clinic’s digital journey reflects the power of strategic, data-driven marketing.

WE combined SEO, paid campaigns, CRM automation, and review strategy. Our solutions didn’t just help them attract patients — we helped them build credibility, consistency, and digital confidence. Their story stands as a proof to how even established offline clinics can thrive online with the right strategy.

At PatientNex, we believe that healthcare marketing isn’t just about algorithms — it’s about trust, empathy, and growth that lasts. We work closely with every client to understand their goals, craft tailored strategies, and deliver measurable results.

If your clinic is ready to turn visibility into real patient connections, let’s begin your transformation today.

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