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At PatientNex, we believe a dental clinic’s digital presence should feel as warm and reassuring as the care offered inside its doors. That is why we build healthcare marketing strategies that reflect real patient behaviour, local competition, and the emotional journey behind choosing a dentist. Our approach goes beyond rankings to create comfort, clarity, and credibility at every touchpoint.
Cost Per Ads Appointment
Increase In Organic Traffic
Portrait Dental is a trusted family dental practice located in Sunwapta Centre, West Edmonton. They offer comprehensive dental care for all ages, with a strong focus on patient education, comfort, and long-term oral health. Their team is dedicated to creating a warm and welcoming environment where patients feel valued and understood. From preventive care to restorative and cosmetic treatments, the clinic aims to deliver a relaxing, confidence-building experience every time.
Despite their commitment to exceptional patient care and a growing offline reputation, the clinic’s digital presence did not reflect their true potential. With busy patient schedules, evolving expectations, and increasing competition in Edmonton, they needed a strong and strategic online foundation — one that matched the quality of care they provided in person.
When Portrait-Worthy Smiles Dental approached us, their online presence was almost nonexistent. Key challenges included:
In short, the clinic had excellent clinical expertise but a digital footprint that failed to support growth. They needed a strategic partner who could understand their goals, build digital authority, and generate predictable patient inquiries. This is exactly where PatientNex came in.
We began with a deep consultation to understand the clinic’s services, target neighbourhoods, competitive landscape, and patient expectations. Based on this, we created a tailored, multi-layered strategy built specifically for dental SEO, long-term visibility, and real lead generation.
We carried out a comprehensive SEO overhaul:
To strengthen expertise and patient trust:
This positioned the clinic as a credible educational resource in Edmonton.
Since the clinic had no systems for tracking inquiries, we implemented:
This improved follow-through and reduced lead leakage.
While SEO created long-term growth, Google and Meta ads delivered immediate patient interest.
We:
This balanced approach gave both short-term and long-term patient flow.
To outperform other clinics, we used an advanced technique. We analysed the top-ranking competitors in West Edmonton and mapped:
Then we built content and campaigns to fill those gaps — giving Portrait-Worthy Smiles a competitive advantage without increasing ad budgets. This is a smarter, insight-heavy approach that many agencies ignore. However, we focused on that and delivered stronger, faster SEO results.
Within 3 months, the clinic began seeing significant changes across visibility, lead generation, and ranking.
After 3 Months:
After 6 Months:
After 12 Months and Beyond
The clinic went from no visibility to becoming one of the most discoverable and trusted practices in their area.
To achieve these results, we used an integrated suite of tools:
Each tool played a key role in turning data into insight, and insight into growth.
Our partnership with Portrait-Worthy Smiles Dental transformed their digital presence from nearly invisible to a consistent, high-performing patient acquisition engine. Through customised SEO strategies, smart content planning, precise local optimisation, and high-intent advertising efforts, we helped the clinic secure long-term visibility and predictable patient flow.
At PatientNex, we believe that dental marketing is most effective when it combines expertise, empathy, and data-backed strategy. Our approach focuses on building trust, enhancing discoverability, and generating leads that convert into real appointments.
Is your dental clinic is ready to grow strategically, not just through visibility? Do you want to grow through meaningful connection and measurable results? Medical digital marketing experts from PatientNex is here to help you achieve that transformation.
